By Quentin Stossel

Yes, you read correctly. This isn’t an article about why you’re getting crushed. It’s an ode to why you stand out in the agency world and what you do different. Well, maybe you are getting beat by your nemeses. If so, read on. There might be something here for you.

CLIENTS RELY ON YOUR OPINION

Yes, when you’re at your best, your clients are desperate to hear what you think will make a difference in their business. They want to know what you, the agency and market expert, know that they don’t. Your competition is busy wasting their time chasing every RFP out there, throwing together boiler template presentations that put the client to sleep.

You, on the other hand, have chosen to knowledge the f-up on a key vertical or a key business objective that the upper echelons of the decision-making hierarchy are focused on. You are knowledgeable. You invest the time to put together unique and crafty ideas that will put your clients ahead of THEIR competition. Not just in theory, but rather in a way that can be measured after the fact. And measure it you do. Because you understand an age old formula that continually proven results equals continued reinvestment from your client over the long term.

YOUR TALENT LOVES AND HATES YOU AT THE SAME TIME

They hate you because you are ruthless about holding the line. You expect the absolute best from them and you aren’t afraid to call it when it falls short. You aren’t afraid to call it when you fall short either. You lead by example.

On the flip side, your crew loves you because you charge forward into territory that your competition can only dream of. It’s visceral, it’s rewarding. It’s a place that grips them and they are never bored. They are constantly challenged into a zone of non-comfort. In this space they are always learning, defining new boundaries for themselves further outward than where they were yesterday.

The collective outcome is that your people create the unthinkable, they do it in the impossible time frame. And they infect the client with their passion for delivering measurable results time and time again. Meanwhile your agency competition struggles with staff complaints about long hours, pay never being enough, and clients that are too demanding.

YOU DEVOUR GOOD EVENT TECHNOLOGY

Above all, you’ve set yourself apart from your competition because you know that the 21st century is driven by technology. Your clients know this too. So you make it your objective to study and master the key technologies that will further serve to heighten your expert status in the eyes of your clients. You are able to challenge their thinking and offer them direction that your competitors don’t.

This is because your competitors try to be all things to all people. They rush out and vet a few technologies every time a client asks for …read more

Via:: E Touch Community