For the second year in a row, Wieden & Kennedy took the highest honor at Ad Age’s A-List & Creativity Awards Gala. The event was held at Cipriani 42nd Street in Manhattan Monday night. See all of the 2019 A-List & Creativity Awards winners here.
The agency topped Ad Age’s annual A-List on the strength of culture-leading campaigns for Nike, KFC, Bud Light and OkCupid and strong revenue growth in its New York office. Its work with the sportwear brand for the 30th anniversary of “Just Do It” featured former NFL quarterback Colin Kaepernick, who was sidelined by the league, but not by the brand, for speaking out about police violence against communities of color. “Dream Crazy” also won the Creativity Award for Campaign of the Year. W&K continued expanding the madcap roster of “Colonels” for KFC and turned Bud Light’s “Dilly Dilly” into a phrase heard in bars and in living rooms across the country—despite no one knowing what it actually means.
It’s all about a commitment to striving to make great work,” says Karrelle Dixon, managing director of Wieden & Kennedy Portland. “That’s the desire, the mission that everyone comes into the office every day to do—to take work that is meaningful to the community that we have internally and to the world.”
Goodby, Silverstein & Partners took the No. 2 spot on the A-List. The Omnicom agency landed agency-of-record partnerships with Pepsi, Liberty Mutual and BMW all within the space of 18 months and posted more than 20 percent growth in 2018.
“This is a business of love, not competition,” said co-founder Jeff Goodby as he accepted the award. “That’s what makes this stuff come out great every year.”
Los Angeles-based Giant Spoon landed the No. 3 spot on the A-List. The agency recreated HBO’s sci-western show “Westworld” at SXSW in Austin, Texas. It also won clients including Netflix, WeWork, Stitch Fix and Glossier, helping to push the shop to a revenue increase of 76 percent.
No longer an an old-school PR firm, Edelman takes the No. 4 slot on the A-List. Brand marketing accounts for nearly a third of its revenue now. When NBC’s “This Is Us” killed a beloved character with a Crock-Pot, Edelman’s campaign kept distraught viewers from killing the brand.
At No. 5 on the A-List, TBWA worked with Serena Williams on a Gatorade spot celebrating motherhood, and its Media Arts Lab work with Apple spawned some of the best spots of the year, including “Welcome Home.” Directed by Spike Jonze and starring FKA Twigs, the spot won a Creativity Award for Craft of the Year.
Brooklyn-based Work & Co. made its debut at No. 6 on the A-List. The six-year-old agency had its best year ever, growing revenue 24 percent—all of it digital—and winning new clients including Mercedes, Gatorade, Ikea, Equinox and Cava.
At No. 7 on the A-List, FCB grew domestic revenue 16 percent and won more than 130 pitches, about 100 of which came from its health care network. The shop also created “The Whopper Detour” for Burger …read more
Via:: Ad Age B to B