Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to [email protected].
Here’s some good news for anyone looking for a top marketing job: Demand is outstripping supply right now, making it a job hunter’s market. “Many marketers I speak with are engaging on multiple searches at once, being able to drive up compensation,” says Norm Yustin, who leads the chief marketing officer practice at executive recruitment firm Russell Reynolds Associates.
According to a new report from the firm, there were 200 senior marketing job changes in the first half of 2019, up 12 percent from the prior year and the highest six-month total Russell Reynolds has documented since it began studying the CMO labor market six years ago. Says Yustin: “With more and more marketers in fresh jobs, there are less and less available marketers to take new roles. This leaves the qualified marketers … in the driver seat.”
If you can’t beat ‘em, buy ‘em
Wells Enterprises Inc., the maker of ice cream, including Blue Bunny and frozen novelties such as Bomb Pop, is set to buy the Halo Top brand by the end of September. Terms of the deal were not disclosed, but it’s no surprise Wells is eager to get into the lower-calorie, lower-sugar, higher-protein ice cream game that Halo Top kicked into high gear a couple of years ago.
“Halo Top met a consumer need that no one else in the category was serving,” Wells CEO and President Mike Wells said in a statement. “We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers.” Wells plans to license the Halo Top brand outside the United States and Canada to a new company that Halo Top President and Chief Operating Officer Doug Bouton plans to operate once the deal is completed.
LeBron vs. Shaq
LeBron James is once again pretending to be an everyday Blaze Pizza employee in a video for the fast-fired pizza chain in which he’s a founding investor. James first appeared as “Ron” in a video in 2016. The latest push includes the news that Blaze, which typically sells 11-inch individual pizzas, is adding 14-inch pies meant for sharing to its online menu. The latest push comes after Papa John’s released its first ads featuring its own baller investor, Shaquille O’Neal. Blaze says it worked with LRMR Ventures and Uninterrupted on the Ron video, Zeus Jones on a TV spot, Fifty & Five on social, Pal 8 Media on media and Canvas Blue on PR.
Barbie’s new holiday
Day of the Dead is coming early for Mattel. The toymaker is out with Barbie Día de Los Muertos, a doll complete with painted skull face and marigold crown. Retailing for a whopping $75, the doll follows Barbie’s efforts to expand into other cultures. The brand already has a Frida Kahlo doll as part of its …read more
Via:: Ad Age B to B