Tony Hawk’s Pro Skater shaped the world of skateboarding – it was more than just a video game. This popular series was one of the first and leading platforms, catapulting the sport into mainstream culture. To some, skateboarding was seen as a rebellious activity, but I believe that has shifted due to the work and talent of Tony Hawk as the series brand ambassador. In the late 90s and early 2000s, Activision (video game publisher) leveraged one of the best skaters of all time (Tony Hawk), and created a sense of credibility on a fun platform that allowed room for consumers to truly engage in skateboarding culture. The series and work of Tony allowed the industry to embrace the sport which created a new world for a variety of sponsors to dive into.