By Kathleen Roberge

In recent years, the world of event technology has seen an evolution and that’s largely because event planners’ needs have gone through an evolution of their own. Their expectations are higher and their knowledge about technology is especially greater. Along with wanting a product that makes event planning more efficient, event planners are asking about data security, privacy regulations and integrations; things that we weren’t even having conversations even three years ago. Additionally, planners want their event attendees to have a truly an amazing experience, one that includes the latest and greatest technologies so planners can more clearly demonstrate the value of their events. Additionally, planners want their event attendees to have a truly an amazing experience, one that includes the latest and greatest technologies so planners can more clearly demonstrate the value of their events. Today, these topics are in every single conversation we have with clients.

Overall, event planners are adopting more technology and they want all of these systems to work together to yield the best results for them and their attendees. While their goals and needs may be different depending on the industry, there are some noticeable requirements today’s event planners want from there event technology providers.

Ease to use for all
Event planners today expect their technology to be easy to use and quick to adopt, not only for their sake for the sake of their attendees as well. The simpler the tool is to adopt at their organization the better, as more users can become proficient in the technology, and therefore make event planning more efficient. For their attendees, ease of use brings with it a seamless experience. For example, not only do event planners want to build engaging event websites for their attendees, but they want that experience to carry into the registration process and the level of engagement at the event through mobile and wearable technology. If attendees receive an event invitation email on their phone, they want people to be able to register for it right then and there, rather than having wait to log on to their computers or another device.

The ability to prove event ROI
Meeting and event planners have a tough job, especially when it comes to having to prove their ROI to attendees, sponsors and stakeholders; they must prove to their attendees that their event was worth their time, they must prove it to their exhibitors and sponsors that their event was worth investing in, and then they must prove it to their organizations why their event was successful.


Meeting and event planners have a tough job, especially when it comes to proving ROI.
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With technology like digital badges, event planners can show an attendee a snapshot of their event journey — who they networked with, what sessions they attended and the information they collected along the way. With sponsors, smart badges paired with iBeacon technology can provide them with a list of the people that stopped by their booth or who even spent time …read more

Via:: E Touch Technology