By Kait Shea
Ask almost any event marketer which event type is most challenging to execute and you’ll often find product launches at the top of the list. The struggle is real when it comes to creating an experience that accurately illustrates the benefits of the new product, aligns with the brand’s broader ethos and inspires attendees to talk about (and share) it. Is it a rigorous undertaking? Sure, but launch events have the power to not only develop new brand advocates, but rekindle relationships with lapsed customers by reigniting their interest in the brand. Failure to launch? Not here. Take a look at eight tried and true strategies for nailing a launch event.
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