Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity, a five-day event for marketing, advertising and creative professionals taking place at the Palais des Festival June 17-21. Attended by the crème de la crème of marketing and creative executives, Cannes Lions is far more than networking and high-level meetings on the beach. (Though we love that part, bien sûr.) It’s also a prime opportunity for brands to activate for the creative class. One brand that has taken advantage of the prime real estate at Cannes is Twitter. We sat down with Helen Stoddard, Twitter’s head of global events, to talk about how the brand has approached Cannes through the years. Read on, and stay tuned for more coverage.
More From Twitter’s Event Portfolio:
- CES 2019: Twitter Commons Returns with Texture and a Business Message
- SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter
Event Marketer: Tell us about Twitter’s presence on the ground at Cannes this year.
Helen Stoddard, head of global events at Twitter
Helen Stoddard: Twitter has been at Cannes Lions for a number of years, but we’ve put a stake in the ground heavily over the last few years. When Twitter comes to Cannes Lions, we want to lean into the importance of conversation, and we do that in a couple of ways. First, we create two dynamic spaces that allow for high-level, top-down meetings with all of our key advertisers, marketing partners and content partners in our terrace, which is a private, invitation-only space. And then we have Twitter Beach, where we take over the Plage du Festival. How we program our spaces changes over the course of the day, from simple meetings and brunches in a more quiet setting in the morning, to various panels and discussions. Everything from great industry conversations to conversations about the topics that are exploding on Twitter, including K-pop with Steve Aoki, who’s coming in for a dialogue. And then we go into our happy hours, which are a bit more fun, loud and bright, and open to badge-holders. Then, we have a series of evening programs including our big Cannes after-dark party on Wednesday night. We also have an event we’ll be live-streaming with Chrissy Teigen as part of our #SheInspiresMe initiative.
EM: How has Twitter’s activation at Cannes evolved over the years?
HS: Cannes Lions itself has done a great job shifting and evolving its programming based on what the industry is experiencing, and we’re trying to make sure that in our space the conversations are reflecting and reacting to that. The festival is so large and it’s always changing, but we always strive to make a space that feels like a home away from home for people to come, park and relax and charge—literally and figuratively. Sometimes you just need to come in and charge your phone while …read more