Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: Ad Age editors and reporters are on the ground in Orlando, Florida, to cover the annual Association of National Advertisers Masters of Marketing conference, which really starts hopping today (following some Wednesday afternoon sessions, a dinner and a performance by rock band Train last night).
Who, exactly, is in town for the four-day event? Roughly 3,000 industry players. In Ad Age’s first daily Masters of Marketing dispatch, E.J. Schultz does the math on the teams various companies have sent to network:
Via:: Ad Age Marketing