In partnership with the Toronto Raptors, NBA Canada and Boys and Girls Club of Canada (BGCC), Sun Life Financial launched its Dunk For Diabetes Program.
Over the four weeks, participants in the BGCC take part in a program focused on healthy and active living. These weeks include fundamental exercises that instill healthy habits & physical activity, while providing awareness surrounding Type 2 Diabetes.
Participants are given the opportunity to win weekly prizes, based on the completed number of workouts and healthy habits.
Along with negotiating the partnerships, MKTG developed the strategy, and currently are planning and executing the program nationally, bringing it to life at 26 Boys and Girls Clubs, in 6 cities, across 5 provinces, reaching over 1,100 kids.
Via:: MKTG Blog