By Paige McConney
Paige McConney

Last week, Smirnoff officially launched their Limited-Edition No. 21 Vodka “Love Wins” bottle in their continued support of the LGBTQ community! No two bottles are identical as they each feature a unique rainbow color aesthetic as well as various polaroid images of real couples on every bottle created and photographed by San Francisco-based photographer Sarah Deragon.

MKTG and Smirnoff held a very successful launch party at the iconic Stonewall Inn NYC, a national historic landmark site that launched the riots and modern LGBT rights movement. MKTG had the pleasure of being at the forefront of transforming the iconic venue, elevating the look/feel of the space, and executing the “Smirnoff Love Wins Launch Party.” The launch party also included several media and social influencers such as Girl With No Job, Bachelorette Caila Quinn and several more.

Smirnoff has committed to donating $1 to the Human Rights Campaign for every limited edition bottle created, which has currently equated to $260,000.
Go out there and buy your limited edition bottle and support the cause!
To read more about the story behind the Love Wins bottles, see here






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Via:: MKTG Blog