Canada’s premier hockey celebration, Scotiabank Hockey Day in Canada (SHDiC), returned for its 18th annual edition in Corner Brook, Newfoundland and MKTG was the proud partner bringing it to life.
Festivities for SDHiC began on Wednesday, January 17th and featured community events for all ages leading up to the main event, a 13-hour broadcast on Sportsnet featuring all seven Canadian NHL teams on Saturday, January 20th. The show brought in 9.1 million viewers, the best numbers for a SHDiC to date.
The week included a NHL Alumni & Celebrity Hockey Game, a Gala featuring Ron MacLean and Don Cherry, and a family-friendly festival including photos with the Stanley Cup, NHL Alumni autograph sessions, Hot Stove interviews, and outdoor hockey clinics. MKTG’s role was to deliver unique and impactful consumer experiences for the community, while highlighting key messages about Scotiabank’s involvement in community hockey.
Furthermore, to tie the celebration nationally, MKTG created and executed events across the country in Grand Falls NB, Sarnia ON and Cowichan Valley BC as part of the live broadcast.
The link below is a sizzle reel that incorporates the cast and theme song from Tony award-winning musical, “Come From Away”, (which recounts the actions of Newfoundlanders on 9-11) ENJOY!
Via:: MKTG Blog