By The Wolf
A collaboration between MKTG Cincinnati and MKTG Atlanta at Super Bowl LIII, translated into a unique and truly “Old Spice” experience for all media members and fans visiting the Super Bowl Media Center.
MKTG designed and constructed a two-level structure featuring a lounge area, green room, and viewing platform overlooking the hustle and bustle of live media broadcasts, NFL personalities, and entertainment icons. Within the space, MKTG created a social media content capture experience complete with a paddle board, sky blue water, and everything else you would expect to see in a tropical environment. This experience was designed to showcase and celebrate Old Spice’s new Redwood Collection of deodorants and body washes featuring natural ingredients. NFL Players including Deshaun Watson, Saquon Barkley, Christian McCaffrey, Von Miller, and Patrick Mahomes conducted on-site media interviews and engaged energized fans throughout the week.
Via:: MKTG Blog