In 2017, MKTG West decided to up-level their corporate social responsibility (CSR) efforts from ad-hoc volunteer projects to a streamlined strategic partnership. A committee came up with a litmus test for identifying potential non-profit partners to work with and focus on, with over 40 organizations making the cut. The team then selected 10 non-profits to interview based on shared company values, and the office community voted on 1 of 3 finalists.
We are happy to report that the selected partner was the Bayview Hunters Point Youth Center for Arts and Technology (BAYCAT).
BAYCAT provides access, education, and employment for low-income youth and young adults and women of color, tackling the lack of diversity in technology and digital media.
The Bayview Hunter’s point neighborhood of San Francisco is a historically marginalized and economically disadvantaged community. During the past 10 years, BAYCAT has managed to recruit and educate over 4,000 students; their recent graduates have gone on to work at Netflix, Lucasfilm, Pixar, HBO, Universal Studios and other production and tech companies.
In 2017 MKTG West donated strategic planning, account management, and production hours to help BAYCAT with the many events they host, building awareness of their org and mission and promoting the great work their students are producing. One such event was their Zoom in 38 Winter Showcase on December 7th, 2017 at the Baywview Opera House in San Francisco.
MKTG Staff assisted with everything from pre-event logistics and planning, registration, stage management, and survey collection. It was a night of innovative and truthful media and musical performance, and gave the community a chance to hear firsthand from their youth about displacement in San Francisco, technology’s impact on social activism, and building intersectional communities.
In 2018 the MKTG West team plans to continue this strategic partnership with continued support of BAYCAT’s event planning, participating with their student academy via mentoring and guest lecturing, hiring BAYCAT studio for client projects, and filling a seat on their board of directors. Click here to watch BAYCAT founder Villy Wang’s [email protected] talk, where she explains how and why she developed the BAYCAT social enterprise model.
Via:: MKTG Blog