MKTG takes home Ex Award with Gatorade at Event Marketer’s 2017 Ex Awards – “the world’s largest recognition program for experiential marketing”
Last night at the Ex Awards, held annually as the “Golden Globes of the Experiential Marketing Business”, at Chicago’s McCormick Place, MKTG and our partner Gatorade took home the award for “Best Consumer Environment” for our GATORADE FUEL LAB experience.
Gatorade Fuel Lab was an integrated solution, employing technology aimed at simplifying the consumer experience, while elevating Gatorade’s latest innovations. The Fuel Lab consumer journey was a seamless process from start to finish, designed in an innovative, sleek manner that would resonate with both audience groups and achieve our goals.
Pre-event, our mobile-first registration experience served as an efficient method to collect user info, with unified opt-in collection. While attendees waited to enter the experience, they received the opportunity to engage with custom virtual reality experiences. Attendees were led into our introduction video chamber, in which the scientific foundation, athlete insights and the future innovations were showcased.
Next, was the Hydration Customization Chamber, where they were greeted by a personalized touchscreen and guided through a customization process to design their Gatorade bottle. After watching the second video, the Future of Fuel, in which Gatorade’s beta innovations and personalization plans are described, attendees were led to the Locker Room of the Future. Here they saw examples of the Gx system and engaged with our live version of a locker room of the future. After their personal locker lit up, attendees found their customized bottle and Gatorade pack. Kind of awesome, if we must say so ourselves!
And hats off to our partners who helped bring the Fuel Lab to life: FH, VML, Lapine and Paragon Marketing Group!
Via:: MKTG Blog