Something big is happening. We’ve all felt the earth shifting beneath our feet as we bear witness to a rapidly-changing marketing landscape. So, how do we understand this sea change? We call it convergence. Simply put: the old industry silos segregating B2B from B2C marketing are blurring and breaking down. As these marketing arenas collide, a new framework comes into view — B2P, people-first marketing.
In the latest whitepaper from MKTG, our team digs deep into demystifying “immersion” and shares the five degrees of difficulty we’ve mapped out to help brands successfully engage their target on every level and create a direct, positive experience for all. Click HERE to read the piece and learn how MKTG approaches immersive experience design and how you can implement these steps when planning your next B2P experience.
Via:: MKTG Blog