By Katie Cooke
MKTG was excited to host the ANA Experiential Retail Safari in September. The day started with discussions on Innovation, where our very own Brian Marshall, VP Global (Chicago office) and our client from Beats by Dre, Matt Robison, Senior Director, WW Channel Development & Communications presented a case study centered around “Creating an experience as innovative as the product itself”. After lunch, the group took off to explore experiential retail locations and then headed back to MKTG for a review of their findings and a rooftop happy hour!
Via:: MKTG Blog