Major League Soccer will allow teams to sell a second advertisement on their jerseys, a new sponsorship opportunity that the league estimates will bring each team more than $1 million a year.
Starting in 2020, the league will remove its logo from the right sleeve of jerseys, allowing teams to sell a 2.5-by-2.5-inch square ad to corporate partners under a four-year pilot program announced Wednesday.
Major U.S. sports leagues are warming to the idea of selling ad space on jerseys. The National Basketball Association, for example, is letting owners sell patches on the front shoulder of their jerseys for a second year. Like teams in all major global soccer leagues, MLS franchisees already offer space on the front of players’ uniforms. Many foreign teams also market sleeve space, something the MLS hasn’t allowed until now.
Via:: Ad Age Marketing