With a massive footprint, taking over a dozen venues across Las Vegas, CES 2019 continues to be the industry jumping-off point and proving ground for technological innovation and, in our case, experience design and engagement.
As we hit the ground running on day one of the show Jan. 8, we noticed more experiences than any other year that felt like activations rather than exhibits—designed to engage the consumer side of CES attendees, rather than be a straight b-to-b play. We are noticing color after years of sleek white or black motifs, more demo “pods,” and theater-style video walls. Check out our running coverage of highlights and trends below, updated regularly, and hop on over to our YouTube channel for quick video walkthroughs of the biggest booths.
LG’s Immersive Tunnel Reign Continues
While it is making headlines for its roll-up OLED TV, LG once again is captivating attendees with immersive multimedia content designed for curved screens. In the past, LG created a literal tunnel of OLED screens that attendees took turns walking into to experience. This year, LG created a wave effect with screens at the entrance to its booth in Central Hall.
Sony Goes Bold Industrial
The “industrial cool” design style, consisting of woods, metals and wire, has been a popular motif in experience design for several years, but Sony has stripped it down even further at CES. The entrance to the booth is a giant Sony logo made of a black metal mesh material outlined in LED that stands on a bed of plywood—plain, untreated plywood. Inside the footprint: Metal stacks, grey shipping containers and mini studios for demos that look like factory district storefronts.
Intel’s Cause-Driven Photo Activation
Highlighting its partnership with National Geographic and Resolve on TrailGuard AI cameras that use artificial intelligence to detect poachers and alert rangers—a mission for Intel in using AI to positively impact the world—Intel created a mini “forest” within its footprint at CES. The entrance offers a display and video introduction to the partnership and technology. Then, attendees can literally walk through a pod complete with forest sounds and trees, ducking and climbing through. When they come out the other side, they are handed a print-out with a photo of the AI trail camera “catching” them as “suspected poacher.”
Samsung Creates a Connected City Skyline
In what may be our favorite booth entrance so far, Samsung has created a cityscape lined with (a new element this year) mini LED screens with content that rotates to highlight all of the different people that use Samsung technology in the connected world. When you step inside the footprint and arrive at the “city center,” complete with crisscrossing street signs, you experience …read more