To celebrate Super Bowl 52, Levi’s® created an elevated shopping experience offering complimentary customization and snacks throughout the day. Then each evening they hosted a happy hour adding an open bar and DJ.
Consumers who purchased a Trucker, Western Shirt, or pair of Jeans had the option of adding a Super Bowl 52 or NFL team patch to their item to remember their time in Minneapolis. Through our activations at the Levi’s® store we increased sales by 61% over a 4 day period.
Via:: MKTG Blog