Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest news on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech.
I got watches I ain’t seen in months / Apartment at the Trump, I only slept in once
While Jay-Z’s deal with the NFL is a savvy move by both parties—it generates more money for the rapper/art collector/husband-of-Beyoncé and could go a long way toward earning the league some of the goodwill it squandered with a significant subset of its fan base—not everyone is turning cartwheels over the partnership. As The Atlantic’s Jemele Hill writes, while the deal gives Jay’s Roc Nation “significant power in choosing the performers for the league’s signature events—including the coveted Super Bowl halftime show” and should “help augment the NFL’s social-justice initiatives,” the entrepreneur’s about-face has left some observers believing that Jay-Z is throwing Colin Kaepernick under the proverbial bus.
The man with the name “Shawn Carter” embossed on his American Express Black Card faced a flurry of questions about his justifications for teaming up with the NFL, a seeming paradox given that Jay-Z has been such a vocal supporter of Kaepernick. “I think that we forget that Colin’s whole thing was to bring attention to social injustice, correct?” Jay said during yesterday’s press conference. “This is the next thing. … So what are we gonna do? You know what I’m saying? [Help] millions and millions of people, or we get stuck on Colin not having a job.”
Kaepernick hasn’t been listed on an NFL roster since the end of the 2016 season. Among the players who weren’t satisfied with Jay’s response was Panthers safety Eric Reid, who as The Undefeated’s Jason Reid notes, was “the first to join Kaepernick in kneeling during the national anthem.” Reid balked at the rapper’s framing of the situation, tweeting, “It looks like your goal was to make millions and millions of dollars by assisting the NFL in burying Colin’s career.”
As Hill sees it, there are two Jay-Zs. There’s the hip-hop artist who showed his support of Kaepernick’s fight against racial injustice by sporting the former quarterback’s jersey on “Saturday Night Live.” Then there’s the plutocrat who just got into bed with NFL Commissioner Roger Goodell.
The same man who spat “Once I said no to the Super Bowl / You need me, I don’t need you” on the 2018 track “Apeshit” also fired off this salvo on Kanye’s “Late Registration”: “I’m not a businessman, I’m a business, man.”
Green Bay Packers quarterback and Man of the People Aaron Rodgers wants fans at Lambeau Field to get make some noise this season, and if that means rolling back prices on Miller High Life and Terrapin’s Hopsecutioner IPA, so be it. “I’m up for anything that’s gonna get the fans as loud as possible,” Rogers told reporters Wednesday. “Maybe slash some beer prices or something, would be a good idea.”
Via:: Ad Age B to B