By Kaylee Hultgren

Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial music fans. The bad luck stop didn’t stop there, with hip-hop star Lil Wayne canceling on Saturday evening minutes before his planned set time, citing weather (despite a clear sky, noted by more than one attendee, we overhead). Still, festivalgoers made the best of the muddy grounds and lighter music lineup, engaging with HP’s digital art installations, Sephora’s glitter frenzy, American Express’s Cardmember Club (whose snaking, long line gave a whole new meaning to the word “exclusive”) and many other activations. Come along on a photo tour of what EM encountered.

More on This Topic:

Scenes From Panorama 2018:
2. Panorama 2018_Bud Lite
3. Panorama 2018_HP 1
4.Panorama 2018_HP Lounge
5. Panorama 2018_Sephora
6. Panorama 2018_JBL
Inside Panorama 2018: Digital Art, Gaming and Glitter
8. Panorama 2018_VIP area
<a class="colorbox" href="" data-fancybox-group="gallery" title="Tucked away in the VIP area was Bai's activation, featuring its beverages as well as two spiked drinks sold at the over-21 area. A GIF station built from Bai bottles, a …read more

Via:: Event Marketer b-to-c Events