Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.
Food for thought: Back in April, The New York Times announced that it would be launching a new two-day fall event called The New York Times Food Festival, featuring the paper’s chief food editor Sam Sifton and fellow Times foodies including Melissa Clark, Kim Severson and Pete Wells. The goal: to “bring together the food world’s leading chefs, restaurateurs and industry thought leaders to deliver a one-of-a-kind culinary experience for consumers across New York City.”
Today it just got real: The Times is putting tickets up for sale for everything from its October 5-6 takeover of Manhattan’s Bryant Park featuring food stands from Frankies Spuntino, Frenchette, Superiority Burger and more ($25 for a one-day pass), to lectures at TheTimesCenter with titles such as “The Secret Sauce of Success” and “Bourdain and Beyond” ($45 each).
When the paper tentatively announced the event in the spring, Sebastian Tomich, the global head of advertising and marketing solutions at the paper, said that “We have a broad ambition to create festivals that showcase our editorial leadership and innovative way of bringing stories to life with a variety of topics”—and food was the “obvious choice” for first festival. The announced presenting sponsor was Mastercard.
Now the event has a full slate of backers, including Uber Eats, liquor brands Bulleit and Don Julio, Smirnoff Seltzer and kitchen appliance brands Wolf, Sub-Zero and Cove. More details here.
Fit: Hearst Magazines continues to crank up its video offerings, today launching its first SVOD (subscription video-on-demand) service in the form of All Out Studio, a fitness app and streaming service with footage sourced from various Hearst magazines. The $15-per-month (or $100-per-year) app is expert-focused, with workout sessions conducted by more than two dozen professional trainers, including Hannah Eden, Eric Leija, Don Saladino and Men’s Health Fitness Director Ebenezer Samuel.
Beyond the SVOD angle, All Out Studio is also a way for Hearst Magazines to experiment with integrating its wellness-related video offerings from various brands, including its longtime women’s flagship Cosmopolitan, as well Men’s Health, Women’s Health, Runner’s World and Prevention—four titles it picked up when it acquired Rodale in January 2018. The product is available today as a mobile app on iOS and Android, plus Apple TV. (It’s set to launch on additional services including Roku this fall.)
Elsewhere in the Hearst Tower: Carol Smith is adding Elle and Marie Claire to her portfolio as a Hearst Magazines SVP and publishing director who already oversees Harper’s Bazaar, a Hearst spokesperson tells Ad Age. She’s taking over some of the duties of Kevin O’Malley, who is retiring in August.
Windfall: “Condé Nast seems to have walked away from its investment in Farfetch Ltd. with a nice payday and a rare win in the turbulent world of e-commerce,” <a class="colorbox" …read more
Via:: Ad Age B to B