Yesterday, on the final day of a very busy Advertising Week in New York City, our very own Gavin Blawie (Head of US Digital) partcipated in a panel entitled, The Power of the Fan: How to Win Them (& Their Friends). In front of a packed audience at the Liberty Theatre in Times Square, Gavin joined Nicholas Carlson (Editor in Chief at Business Insider’s popular channel: Insider), Jeff Gregor (CMO and Chief Catalyst Officer at TNT & tbs), Walker Jacobs (Chief Operating Officer at FANDOM), and Christopher Vollmer (Global Entertainment and Media Advisory Leader at PwC) in a discussion about how to engage sports fans in a true, honest way.
Gavin shared with us his three takeaways from the panel including:
“In a social era, fans are the cornerstone of every modern marketing effort, for they converse and share in communities self organized around what they care about most.
“Whether it’s lifestyle or digital, all smart brand marketers connect and amplify on social through fans. It works because people believe people, and a fan can help convert non-fans faster and cheaper than brands can.”
“Smart marketers need to build on organic fan conversations, and complement them through the lens of making the fan experience better, richer, and more sharable”
Gavin received great feedback including this from the organizer: “Gavin, you added a ton to the conversation. I know Nicholas was really grateful!” For those of us in the audience, we can surely vouch for that! If you’d like to view the entire panel, it’s been posted here.
Via:: MKTG Blog