By [email protected](Simon Dumenco)

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today: Ad Age’s team on the ground in Orlando, Florida, has been serving up reports from the annual Association of National Advertisers Masters of Marketing conference in running daily blogs. The first installment is here; the second is just getting started over here. A brief sampling:

• Crowd control: “A security guard had to actually turn people away for the [Thursday] morning session, which drew a standing room-only crowd for presentations by Terry Kawaja, CEO of digital marketing investment bank advisory firm Luma Partners; Rob Master, VP of media and consumer engagement for Unilever; and Nydia Sahagun, senior VP of segment marketing at Wells Fargo,” Ad Age’s E.J. Schultz reports.

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Via:: Ad Age Marketing