MKTG Charlotte’s Emily Spiegel, a member of the Route 500 leadership development program, was also chosen to participate in the Route to Good, where each participant is paired with someone else from within DAN and then paired with an NGL who is part of Global Giving. Emily and Brooke Bowhay, from Carat LA, were paired with PSYDEH, which empowers indigenous women in rural Mexico.
Emily Spiegel from MKTG And Brooke Bowhay from Carat Visiting PSYDEH in Mexico
The first assignment was to complete a field visit – to meet with the NGO in person and see firsthand the work they are doing. From there it is up to each team to determine a ‘project’ to work with the partner on to assist them in some way. The goal is to find an area where they need help and where DAN, and the individual participants, are uniquely suited to assist. Check out THIS great article and video recapping their visit that PSYDEH put together!
Emily and Brooke determined that DAN could help PSYDEH in a number of ways:
-Audit of their external communication tools/channels (social media, website, annual report, etc.
-Identification of a target donor base in the US (an area they have never focused fundraising efforts in the past)
-Pilot campaign to raise at least $5,000 from US donors
The final part is a Global Giving campaign they’re in the process of launching, found HERE. It explains a lot more about the work that PSYDEH does and the impact it has.
Thanks to Emily and Brooke, DAN has really stepped up to the plate to help in a number of ways including:
-Pro bono media donation from Carat vendor partners
-Pro bono social audit from Carat vendor partner
-Creative and video assets developed by MKTG
-Keith, Elliot, Tiffany and Rikudo developed the creative and video assets – see below. THANKS guys!
Stay tuned for the final Update from Emily soon and hats off to Emily for your incredible dedication!
Via:: MKTG Blog