By Kait Shea
It sounds so simple on paper—if you want to make an authentic connection with an attendee, all you have to do is provide them with a memorable experience. It’s a concept that the majority of event marketers would agree is much easier said than done, but by leveraging multisensory experiences, some brands are getting a leg up on the competition. It’s not hard to understand why the strategy is so effective. Our senses are the linchpin of human experiences, and by stimulating them simultaneously, brands are creating more immersive, more impactful and, most importantly, more memorable events for their attendees. Here, we take a look at eight brands knocking some sense into their live event strategies.
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