By Katie Cooke
Katie Cooke

(Photo: Business Wire)

Cupcake Vineyards was the official wine sponsorship of Lollapalooza. This marked the brand’s 4th year as the presenting category sponsor and the crowds were wowed with the introduction of the “coolest” drink around. The Frozie – a frozen wine cocktail with an edible selfie printed on a whipped cream topper. Fans were able to beat the heat within Cupcake’s Frozie Factory and enjoy wine, Insta-worthy moments, lawn games, and more! Check out some highlights here!

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Via:: MKTG Blog