Chipotle Mexican Grill’s new “For Real” campaign really seems to be paying off.
The burrito chain had a “noticeable” lift in sales after the ads began running in late September, CEO Brian Niccol said on a conference call discussing the company’s third quarter results Thursday.
The campaign from Venables Bell & Partners, which highlights Chipotle’s food preparation techniques, will run on TV through mid-November. After that, national media will be used “where and when it makes sense” while digital and social efforts will continue, Niccol said on the call.
Via:: Ad Age Marketing