By [email protected](Jessica Wohl)

Chipotle Mexican Grill’s new “For Real” campaign really seems to be paying off.

The burrito chain had a “noticeable” lift in sales after the ads began running in late September, CEO Brian Niccol said on a conference call discussing the company’s third quarter results Thursday.

The campaign from Venables Bell & Partners, which highlights Chipotle’s food preparation techniques, will run on TV through mid-November. After that, national media will be used “where and when it makes sense” while digital and social efforts will continue, Niccol said on the call.

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Via:: Ad Age Marketing