Posts in category Technology

By Kaylee Hultgren For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. …

By Rachel Kirkpatrick Boucher They may keep our money safe and help us get what we want with one swipe, but for consumers, financial institutions …

By Event Marketer Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts …

By Rachel Kirkpatrick Boucher Lucky and the brand team covered 159 zip codes in total. General Mills’ Lucky Charms brand partnered with delivery service Shipt …

By Kait Shea Event marketers are always on the hunt for new ways to digitally engage audiences, and although Instagram TV, which launched last June, …

By Rachel Kirkpatrick Boucher The Be Internet Awesome Carnival highlighted five pillars: smart, alert, strong, kind and brave. To spread awareness about its Be Internet …

By Rachel Kirkpatrick Boucher A camera affixed to the railing of The Ride snapped participant photos. Google once again made its presence known at CES, …

By Kaylee Hultgren The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of …

By Event Marketer Recognizing the best use of design, social media and event technology to enhance live experiences Hey Hollywood, you’ve got some competition. While …

By Kaylee Hultgren Since the Overwatch League’s inaugural season wrapped in July, New York City’s professional esports team the NY Excelsior (NYXL) wanted to create …