Posts in category Technology

By Kaylee Hultgren Brands activating for an esports crowd take note: competitive players—and the fans who adore them—are no longer relegated to the age-old stereotype. …

By Kaylee Hultgren C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and …

By Rachel Kirkpatrick Boucher A Stack It game featured cups labeled with the job title or occupation of ideal lens candidates. In the health care …

By Kait Shea The brand went heavy on neon lighting at this year’s NewFront. It’s no secret that Twitter attracts influential audiences, but to show …

By Kaylee Hultgren Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity, a five-day event for marketing, advertising and …

By Kaylee Hultgren The 2019 Tribeca Film Festival, which ran from April 24 to May 5, was not overrun with the lounges and lodges so …

By Kaylee Hultgren Bulleit built a 40-foot by 15-foot-tall 3D-printed bar at Tribeca. When marketing to the creative class is a primary campaign objective, building …

By Kait Shea Chef Trigg Brown of Win Son whipped up Taiwanese cuisine. Citi is often recognized in the events world for its entertainment platform, …

By Kaylee Hultgren For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. …

By Rachel Kirkpatrick Boucher They may keep our money safe and help us get what we want with one swipe, but for consumers, financial institutions …