Posts in category Technology

By Kait Shea The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of …

By Kait Shea The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna are leveraging pop-ups to …

By Kaylee Hultgren The Instabeach and Instaskate events have become breeding grounds for new talent. Three years ago, Instagram began activating seasonal events that bring …

By Kait Shea A mix of artifacts and interactives are designed to educate attendees on the evolution of cannabis. The legalization of cannabis consumption has …

By Courtney Mitten Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and consumers buzzing. But adidas …

By Kaylee Hultgren Marshmello, a popular artist among gamers, performed during the competition pre-show. As the Fortnite Fan Festival began to wind down on the …

By Kaylee Hultgren Uber Elevate, the annual event dedicated to showcasing the progress that’s been made toward launching commercial Uber Air aircraft by 2023, assembles …

By Event Marketer The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business Our annual It List turns …

By Kaylee Hultgren Brands activating for an esports crowd take note: competitive players—and the fans who adore them—are no longer relegated to the age-old stereotype. …

By Kaylee Hultgren C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and …