Posts in category Technology

By Event Marketer Recognizing the best use of design, social media and event technology to enhance live experiences Hey Hollywood, you’ve got some competition. While …

By Kaylee Hultgren Since the Overwatch League’s inaugural season wrapped in July, New York City’s professional esports team the NY Excelsior (NYXL) wanted to create …

By Rachel Kirkpatrick Boucher Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and …

By Kait Shea Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, …

By Event Marketer The superfan demographic is a force to be reckoned with, but to tap into its power, brands need a genuine understanding of …

By Kait Shea Bacardi’s sponsorship included a takeover of the iconic Atomic Liquors, the oldest bar in Las Vegas. Bacardi brought its “Live Passionately” mantra …

By Rachel Kirkpatrick Boucher Rooftop meals around picnic tables were part of the revamped experience. Tech conferences are a dime a dozen, but the leaders …

By Kait Shea Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently …

By Kaylee Hultgren A lesson on coding drone flights was part of the experience at Bronx Academy of Letters. Intel technologies touch a variety of …

By Kaylee Hultgren Investigating one’s ancestry through DNA testing has grown in popularity in recent years, as consumers are increasingly interested in genetic predisposition to …