Posts in category Technology

By Kait Shea Event marketers are always on the hunt for new ways to digitally engage audiences, and although Instagram TV, which launched last June, …

By Rachel Kirkpatrick Boucher The Be Internet Awesome Carnival highlighted five pillars: smart, alert, strong, kind and brave. To spread awareness about its Be Internet …

By Rachel Kirkpatrick Boucher A camera affixed to the railing of The Ride snapped participant photos. Google once again made its presence known at CES, …

By Kaylee Hultgren The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of …

By Event Marketer Recognizing the best use of design, social media and event technology to enhance live experiences Hey Hollywood, you’ve got some competition. While …

By Kaylee Hultgren Since the Overwatch League’s inaugural season wrapped in July, New York City’s professional esports team the NY Excelsior (NYXL) wanted to create …

By Rachel Kirkpatrick Boucher Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and …

By Kait Shea Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, …

By Event Marketer The superfan demographic is a force to be reckoned with, but to tap into its power, brands need a genuine understanding of …

By Kait Shea Bacardi’s sponsorship included a takeover of the iconic Atomic Liquors, the oldest bar in Las Vegas. Bacardi brought its “Live Passionately” mantra …