By Kait Shea
With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and, of course, to see how brands engaged the eclectic and upbeat audience. Here’s a sneak peek at the activations that caught our attention. Stay tuned for the full field report in the July print issue of Event Marketer.
Scenes From Bonnaroo 2019:
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