Over this past weekend, the MKTG team helped Biofreeze emerge into the marketplace by making a cool appearance at the 2018 San Francisco Marathon! At the expo, the Biofreeze Secret Weapon Room provided runners and supporters the opportunity to view course secrets, customize race gear and take a photo that was later compiled into a Biofreeze mosaic at the finish line.
We did not stop there. Biofreeze showed up loud and proud at three different locations on-course. At mile 19.5, runners passed through the “relief zone” to feel product’s instant relief which helped them achieve their personal best. Overall, a successful weekend for Biofreeze as they supported the runners achieve their personal best. Up next: Chicago and New York!
Via:: MKTG Blog