When Connie O’Brien became chief marketing officer at U.K.-based Tungsten Network in 2016, the company’s awareness was largely limited to Europe. Its marketing was pretty much confined to investor relations.
O’Brien was tasked with building a marketing machine from the ground up.
“I had to figure out how to create some resonance with our prospective customers as well as the suppliers who work with our current customers,” she says now. To meet the challenge, she turned to storytelling on the largest scale that her budget allowed.
Via:: Ad Age B to B