By Stephanie Rudnick
Stephanie Rudnick

For the fourth year running, MKTG developed and produced the only live statewide day of learning for teachers offered in the state of California – and it was free!

This year’s “Better Together: The California Teachers Summit” theme “It’s Personal: Meeting the Needs of Every Student” brought together new and seasoned teachers to strengthen their teacher network, share resources and experience what it looks like to personalize learning for their students within a day of personalized learning for themselves.

Thousands of teachers joined in person and via livestream at 30+ colleges and universities across California, with #BetterTogetherCA trending on Twitter again this year.

The team pulled out all of the stops! From concepting and producing the entire program they excelled at working with the client to develop the agenda, hire the keynote speaker, laisse with all presenters, develop invites, handle registration, develop collateral, and create this new dynamic Online Resource Guide and nearly 200 slides of content, simulcasting the entire event live to all locations, gathering questions for the live teacher panel, delivering the keynote’s Q&As via posted videos, and even closed the show with a sizzle reel containing content from the day of the event!

One of the highlights of this year’s event was a keynote by Sir Ken Robinson that took place at CSU Fullerton and was simulcast to all sites. Sir Ken is an internationally acclaimed expert on creativity and innovation and author of, “Finding Your Element”, “The Element: How Finding Your Passion Changes Everything” and “Out of Our Minds.” His TED talk on developing an education system that nurtures creativity holds the illustrious title of “most popular TED talk of all time.” In fact, videos of his famous talks to the prestigious TED Conference are the most viewed in the history of the organization and have been seen by an estimated 300 million people in over 150 countries!

A teacher, writer, researcher and adviser, Sir Ken spoke about the need for a learning revolution. He also made the case for a radical shift in education — from standardizing learning to personalizing learning — so that all students’ natural talents can flourish. Sir Ken’s remarks at CSU Fullerton were simulcast to all 30 sites across California. If you’d like to see Sir Ken’s talk, please email [email protected] and we’ll send you the link once it’s ready.

Take a minute to enjoy the stage selfies submitted from across the state and the final sizzle video (to double as a fundraising sizzle to ensure this event happens again next year!)

Congratulations to the entire team for this huge effort. You brought your best and made a mark in the lives of those who teach our leaders of tomorrow.







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Via:: MKTG Blog