By Brian Martyn
Everyone shops at Amazon. But did you ever stop to think about how the Amazon Marketplace actually works and who are the sellers that make it all possible?
Those are just a couple of the questions that the Amazon team aimed to answer.
In 2015, Fulfillment by Amazon (FBA), a division of Amazon related to it’s Prime sellers, decided it was time to celebrate their sellers and shine a light on a few of their prized products by providing a forum for their sellers to gather, learn how to optimize their businesses, expand their reach, and also get valuable face-time with Amazon experts and each other.
Introducing, the First-ever 2017 Boost with FBA Seller Summit, a 1,000+ seller attended premier event hosted at Pier 94, right in the heart of New York City.
Amazon sellers from around the globe attended the event and participated in over a dozen different educational sessions with topics ranging from entering global markets, Going Global to working with their stock in Inventory Management.
In addition to the main event there was a welcome reception the night before at Tao, Downtown and a full-day of extra activities. Sellers were able to meet one-on-one with Amazon experts in Office Hours sessions to talk specifically about their businesses, as well as learn from some of the top sellers featured in the seller showcases throughout the venue.
This was a highly collaborative effort and MKTG worked closely with Amazon to curate, design, strategize, and produce all creative materials and the event day(s) themselves from soup-to-nuts.
The feedback from sellers was overwhelmingly positive and we’re looking forward to working on the next one coming to a US city near you!
Via:: MKTG Blog