The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of filmmakers, industry folk, film enthusiasts and VIPs throughout its Jan. 24 through Feb. 3 run. But while scores of fashion and apparel brands head to Sundance with swag and gear for celebs frequenting gifting lounges (which we’re pretty sure were everywhere… #NoInvite), several brands upped the engagement by taking over Park City establishments on Main Street during the fest’s busy opening weekend. From showcasing filmmaker tools to hosting cocktail hours to providing heated hideaways away from the cold, these brands went the extra mile to engage with consumers and creatives alike.
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Whether between films, panels, premiere parties or just looking to warm fingers and toes, consumers were welcomed into the Acura Festival Village, which for its second year took over an entire City Hall parking lot. Now in its ninth year as presenting sponsor, the brand created a consumer-friendly hub featuring complimentary coffee and tea, charging stations, propane heaters, a patio lounge space and a stage for panels and entertainment. Meanwhile, the entire Acura lineup is on display just outside, anchored by its flashy, thermal orange pearl NSX supercar, all accompanied by product specialists beckoning consumers to take a seat.
Once inside, consumers can take a photo amidst a winter wonderland scene with film director props that’s then digitally framed with Acura branding and emailed on the spot. Hot beverages from Campos coffee are free, but attendees who register with a brand rep get added perks: a branded water bottle and two free beers, from beverage partner Stella, served from 4 to 6 p.m. every day from a branded airstream trailer located in the patio area. During these “Acura Hours,” consumers lounge around fire pits with propane flame heaters and enjoy various programming on stage, from acoustic concerts to film panels. The Village is open to the public from noon to 6 p.m. daily during the festival, with extended hours for special events. Agency: George P. Johnson, New York City.
Sundance’s official technology partner created the Dell Den on Main Street to showcase to professional filmmakers and creators how technology is enabling storytelling through Dell’s high-powered processors. Professional monitors, from 49-inch curved displays to 8-inch screens, showcase work from National Geographic landscape photographers, all edited on Dell Precision Workstations. There’s an “Ask the Adobe Expert” area as well, where filmmakers can inquire about editing tips and guidance from specialists. Next to that, other products for professionals, consumers and gamers, including Dell XPS laptops, can be demoed.
The den’s winning feature is the Portrait Studio, where consumers have the opportunity to be shot by celebrity photographer Mark Mann during the hours of noon to 4 p.m. Once taken, the photos are placed in a Precision Workstation and edited in After Effects on a …read more