All posts on December, 2018

By Rachel Kirkpatrick Boucher Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them …

By Kait Shea Insights from Citi, Grant Thornton, Under Armour and TE Connectivity Citi relies on close ties to the entertainment industry to help differentiate …

By Rachel Kirkpatrick Boucher Between the world class art and parties, standing out at Art Basel is a tall order. For Marriott’s Tribute Portfolio, introducing …

By Event Marketer Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate …

By Kait Shea Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations …

By Event Marketer As the year comes to an end and we look ahead to the topics and trends the industry will embrace in 2019, …

By Kaylee Hultgren Since the Overwatch League’s inaugural season wrapped in July, New York City’s professional esports team the NY Excelsior (NYXL) wanted to create …

By Kait Shea These days, we don’t think twice about checking email on our phones or working remotely, but when the Internet was in its …

By Kait Shea Fatherly promoted its 100 Best Toys of 2018 while allowing kids to interact with the items. It’s “the most wonderful time of …

By Rachel Kirkpatrick Boucher Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and …