New Year’s Eve Roundup: How Alcohol Brands Spiked Their Sampling Events in 2018
By Rachel Kirkpatrick Boucher Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them …
By Rachel Kirkpatrick Boucher Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them …
By Kait Shea Insights from Citi, Grant Thornton, Under Armour and TE Connectivity Citi relies on close ties to the entertainment industry to help differentiate …
By Rachel Kirkpatrick Boucher Between the world class art and parties, standing out at Art Basel is a tall order. For Marriott’s Tribute Portfolio, introducing …
By Event Marketer Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate …
By Kait Shea Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations …
By Event Marketer As the year comes to an end and we look ahead to the topics and trends the industry will embrace in 2019, …
By Kaylee Hultgren Since the Overwatch League’s inaugural season wrapped in July, New York City’s professional esports team the NY Excelsior (NYXL) wanted to create …
By Kait Shea These days, we don’t think twice about checking email on our phones or working remotely, but when the Internet was in its …
By Kait Shea Fatherly promoted its 100 Best Toys of 2018 while allowing kids to interact with the items. It’s “the most wonderful time of …
By Rachel Kirkpatrick Boucher Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and …